When it comes to big deals, the release of a new Beatles song is about as big as a deal can get. After all, not only are The Beatles the biggest selling artists in history (183 million units of certified sales and counting), they’ve also not favoured us with a brand new tune for 27 years. It’s also, we’re told - by no less an authority than Paul McCartney - ‘The Last Beatles Song’. And this is why we’ve been comprehensively teaser-ed to within an inch of our very lives over the course of the last few days in the run up to its release.
First there was ‘The Announcement’. Cue media meltdown. After all, The Rolling Stones may well have trademarked ‘The Greatest Rock ’N’ Roll Band In The World’ for themselves, but this…well, this is The Beatles.
