
Having posted his way through the Borderlands movie's $-90 million box office takings, Gearbox CEO Randy Pitchford seems to be doing exactly the same thing with the company's latest tight spot.
While the reveal of Borderlands 4 has been hailed as Randy Pitchford's ultimate "big brain move" in its attempt to distract from the abysmal failure of the Borderlands movie, it doesn't really change the fact that the movie lost nearly $90 million of its $110 million budget. And unfortunately, any goodwill Pitchford may have garnered by announcing the sequel appears to have been burned away by the release of the latest Risk of Rain 2 DLC. The first expansion to have been released by Gearbox since it purchased the IP has been plagued by technical issues, and the company is getting chewed up on social media.