The battery that once powered a great love between Tesla CEO Elon Musk and California car buyers is slowly fading away.
New registrations of the Tesla Model Y in the Golden State have tumbled for a full year, with its market share dropping 8.5% compared to last year, according to Experian Automotive data. The California New Car Dealers Association third quarter outlook report published on Friday reveals the electric vehicle maker's dominance in the country’s largest market for battery-electric vehicles (BEVs) has continued to erode. Among the top three passenger cars sold in California, the Tesla Model 3 has fallen to third place, behind the Honda Civic and the Toyota Camry, potentially opening the door for a full-throttle free-for-all among automotive brands.
