As pandemic measures are lifted, social media use has declined with the exception of TikTok

TikTok's popularity continues to rise, while other social media networks have seen a decline. (Shutterstock)

In September, the Wall Street Journal reported that Instagram is faltering in its bid to keep up with TikTok, the wildly popular Chinese-owned video-sharing app.

But it is not just Instagram fretting over TikTok’s meteoric rise — a Google exec raised similar concerns about how TikTok was drawing younger users away from Google’s core services such as Search and Maps.