Elon Musk is no stranger to highly competitive markets in which you take advantage of a competitor’s weakness. For once, he is on the receiving end as Meta launches its microblogging platform Threads to take advantage of his difficulties at Twitter.
Twitter, in effect, has been a near-monopoly in the realm of short pithy quotes from the well-known. It is the only platform offering brevity and controversy with such reach and such a high level of usage. Indeed, global news programmes pick up Twitter comments almost every day from the famous as a means of encapsulating a concept or view.
