Take a stroll through one of the capital’s shopping postcodes and, at prime time, you’ll likely see an orderly line of customers forming outside each designer boutique. Queuing culture might now be part of the experience at behemoth luxury brands, but do today’s customers have the patience or the desire to shop under such circumstances?
The Business of Fashion’s founder and CEO, Imran Amed, was already questioning the logic in a newsletter published in October 2023: “This is something I have encountered everywhere from Bond Street to Bicester Village, and what’s bizarre is that sometimes these stores seem to have massive queues outside while the store inside looks completely empty.”
