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The Guardian - US
The Guardian - US
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Arwa Mahdawi

As kidfluencers come of age, we need to consider the consequences of viral fame

Lil Tay Claire Hope Teen Vogue United States
Claire Hope AKA Lil Tay.
Claire Hope AKA Lil Tay, far from the only young person dealing with the ramifications of online fame. Photograph: Lil Tay/Instagram

Rumours of Lil Tay’s death were greatly exaggerated

As it turns out, Lil Tay is not dead. Which is great, anyone who isn’t extremely young or Extremely Online, might respond, but I had no idea this person was alive in the first place. What on earth is a Lil Tay?

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