Hertz (HTZ) has attracted attention in the mobility sector by making a unique deal to sell its used vehicles directly on Amazon.com (AMZN). Following the Aug. 20 announcement, HTZ shares rose more than 5%, reflecting investor interest in new sales channels as the industry moves toward digital retail.
The car rental market is strong itself, with global revenue expected to reach $106.37 billion in 2025. Analysts predict that the market will grow about 5% annually through 2030, supported by increasing tourism and corporate travel. In this setting, Hertz’s move disrupted both traditional car dealerships and online-only sellers, particularly Carvana (CVNA), whose shares dropped 4.3 percent the same day amid concerns about tougher competition.
