Taipei, Taiwan – As companies exit Russia en masse following the invasion of Ukraine, Asian brands have been conspicuously absent from the corporate exodus.
Of the more than 370 global companies that have withdrawn, suspended or scaled back operations in Russia, the vast majority are headquartered in Europe or North America, including iconic brands such as McDonald’s, Shell, Nike and Apple. With the exception of a handful of corporate giants from Japan, South Korea and Taiwan, Asian brands have largely opted to either cautiously remain in Russia or keep quiet about their plans.
