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AAP
AAP
Business
TALES AZZONI (AP Sports Writer)

As FIFA entices a new generation of fans, a Brazil influencer's platform will stream all 104 games

Fifa Brazil World Cup Cristiano Ronaldo CazéTV Soccer TikTok

GUADALAJARA, Mexico (AP) — In Brazil, home of soccer-mad fans and the five-time world champions, the only way to watch all 104 games of the World Cup will be through a streaming platform anchored by an influencer.

Elsewhere, users will get to see parts of matches live on YouTube and TikTok for the first time.

Forget about the exclusivity of traditional over-the-air networks: The World Cup will be watched differently this time.

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