Hands up if you owned a Mulberry bag. Or, better yet, a Mulberry bag, shoes, dress, and sunglasses. If you didn't invest during the British brand's 2000s–2010s heyday, the fashion industry has collectively predicted its revival is afoot—primarily because this morning brought the news that Christopher Kane has joined the label as Creative Director. An exciting day for British fashion, to say the least.
For many years now, we've heard reports of the brand's not-so-flourishing financial situation. Since Emma Hill—the woman credited in shaping Mulberry's success—departure in 2013, growth started to slow. Kane's appointment, then, has been met with unanimous enthusiasm. Having helmed his own namesake label and served as Creative Director of Versus Versace in 2009, his fun, tongue-in-cheek aesthetic is expected to attract a new generation of consumers while pulling back those who loved the brand during the Y2K era.
