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Reuters
Reuters
Business
Ellen Zhang and Ryan Woo

As China's travel chill deepens, tourist-starved regions struggle to get by

China Tingshu Wang Hainan Sanya
FILE PHOTO: People dressed in astronaut costumes and holding flags of China pose for pictures while visiting the Volcano No. 6 of the Ulan Hada volcano group near Ulanqab, Inner Mongolia Autonomous Region, China October 4, 2021. REUTERS/Carlos Garcia Rawlins/File Photo

As China's domestic tourism unravels, desperate provinces are slashing ticket prices, offering tax breaks and even begging locals to help save plummeting tourist earnings in a sector that employs tens of millions of people.

The slump in tourism - which includes travel, accommodation and catering - has persisted into 2022 because of wider COVID-related curbs on inter-province travel, lockdowns and endless mass testing, official data shows.

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