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Fortune
Fortune
Emma Burleigh

As Apple gets a new CEO in John Ternus, Tim Cook shares the 4 a.m. morning ritual he stuck by for 15 years in the top job

(Credit: JOSH EDELSON / Contributor / Getty Images)

After a 15-year run as Apple’s CEO, Tim Cook has handed the reins to longtime insider John Ternus. It marks the end of an era for the world’s most valuable company, as Cook moves into the role of executive chairman. And reflecting back on his time at the helm of the $4.75 trillion tech giant, Cook shares one daily leadership habit that pushed him to strive for success.

“For the past 15 years I’ve started just about every morning the same way,” Cook shared in a community letter speaking on his tenure as CEO. “I open my email and I read notes I received the day before from Apple’s users all over the world.”

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