After months of investor unease over Meta Platforms (META) soaring artificial intelligence (AI) spending and growing questions about whether those enormous investments can translate into meaningful returns, the company is taking steps that could change the conversation.
Meta launched Muse this month, an autonomous personal AI assistant built to help users handle online tasks such as scheduling, searching for products, and automating activities across the web. Yet the rapid rise of AI agents is creating complications for the websites they interact with.