Photo apps have come a long way since the launch of Instagram in 2010, but the platform still reigns supreme for content sharing, editing, and community. Whether that’s because it’s free and easy to use or because it offers insights into the lives of hundreds of celebrities and influencers, I couldn’t say. But as a photographer, I’ve lost my love for the ‘gram big time. And I’m not the only one.
Instagram is used by millions worldwide, but it’s falling out of favor with plenty of stills photographers. Ask them why (and I have), and they’ll say that saturation is up, discoverability is down, and there’s little room for artistry. It’s no secret that the Meta-owned company has prioritized video reels over images to compete with rival network TikTok for user attention. Or that its algorithmic feed shows popular rather than chronological content first, making it harder for photographers to get their work seen.
