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MusicRadar
MusicRadar
Entertainment
Andy Price

"As a musician, you've lost money before you've even got off the ground”: A shocking analysis of the disparity between promoting music compared to other sectors

Money thrown into a phone.

During the research process for MusicRadar’s recent long-read on the cost of being a music-maker in the 2020s, we explored some of the details regarding the cost of getting music promoted online when compared to other products and services. It went some way to underlining just how on the back-foot financially many self-sustaining musicians actually are, compared to other promoters.

On the back of a recent census from Right Chord Music, which illustrated that monetising music was a fundamental issue for musicians, we spoke to the indie blog’s founder, Mark Knight to learn more about the reasons behind why that might be. Knight told us how recent major legal and financial changes have had a knock-on effect which musicians in particular are feeling more than most.

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