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The Independent UK

Health

Maya Oppenheim

‘Fertility MOT’ ads on TikTok are relentless – as a Gen Z woman, I’m sick of being targeted

TikTok Instagram Anxiety

Charlotte Robertson says fertility is something she had hoped not to think about for a while, but the adverts are telling her to address it now - (Charlotte Robertson)

Women in their early twenties are laying bare the pressure they face around fertility after being bombarded with IVF, egg-freezing and fertility test ads on social media.

TikTok and Instagram adverts that suggest IVF treatments and “fertility MOTs” are being sent to millions of users, prompting anxiety around their reproductive health.

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