AI has proven an incredibly contentious topic in the world of art and design over the past couple of years, but one company had been particularly keen to emphasise its ethical approach to the tech. Adobe claims its Firefly AI model is only trained on Adobe Stock and commercially licensed imagery – but some artists are already accusing the brand of copyright infringement.
Several artists have observed that commercially available AI-generated imagery appears in Adobe Stock search results when their name is used as a prompt – even though they didn't create the art. And in some cases, the AI art appears to at least partially mimic the style of the artist. This has drawn the ire of several creatives on Twitter this week – and arguably isn't great optics for a brand so vocally committed to "doing the right thing" with AI.
