Music can affect us in visceral ways. For three to four minutes at a time, a song can transport you to a new place or get you wrapped up in an experience that you might otherwise never have or a situation you may never have experienced. And, well, there is no situation that deserves more our of attention than climate change. The Earth is changing because of how we have treated it, filling the atmosphere with greenhouse gases that are warming the planet. A song isn't going to change that, but it can help us to experience it in a fashion that may resonate in newly meaningful ways.
Undercurrent seeks to take the emotional power of music and pair it with visual art in a way that will give people a new perspective on the climate crisis. Opening in a 60,000-square-foot studio space in Brooklyn, Undercurrent is pairing some of the most noteworthy names in music with climate-focused nonprofit organizations to create interactive 3D music videos. These videos are meant to draw attention to all the ways the planet is changing around us, with the goal of motivating us to take action.
