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The Conversation
The Conversation
Joel Carnevale, Assistant Professor of Management, Florida International University

Artists and writers are often hesitant to disclose they’ve collaborated with AI – and those fears may be justified

In a recent survey of more than 2,500 creative professionals, 83% reported using AI in their work. EuroChild/iStock via Getty Images

Generative artificial intelligence has become a routine part of creative work.

Novelists are using it to develop plots. Musicians are experimenting with AI-generated sounds. Filmmakers are incorporating it into their editing process. And when the software company Adobe surveyed more than 2,500 creative professionals across four continents in 2024, it found that roughly 83% reported using AI in their work, with 69% saying it helped them express their creativity more effectively.

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