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Creative Bloq
Creative Bloq
Technology
Joe Foley

Artist rings in the Year of the Snake with striking lunar new year Johnnie Walker packaging design

Johnnie Walker Blue Label Lunar New Year packaging design.

After his design for the year of the dragon in 2024, the artist James Jean has hooked up with Diageo's Scotch whisky The Johnnie Walker Blue Label again to create a limited-edition label and packaging design to mark the lunar new year and the start of the year of the snake.

James is known fusing contemporary subjects with aesthetic techniques inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and Renaissance-style portraiture. Keen to make a different and unique interpretation of the snake zodiac sign, he came up with a design that draws on the past buts looks to the future (also see our roundup of packaging design inspiration).

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