An artificial grass company has been ordered to take down an 'offensive' billboard poster after the advertising watchdog ruled it 'objectified and stereotyped women as sexual objects'.
The Advertising Standards Authority (ASA) - the UK's independent regulator of advertising across all media - found after an investigation sparked by complaints that it was 'irresponsible and likely to cause serious offence'. The poster - for Oldham-based Great Grass MCR Ltd - features headline text which states 'Artificial Grarse Experts'. Underneath is an image of a woman wearing only a thong with text which states: "Perfect 365 days a year...Get laid by the best."
The giant billboard was put up by the company, based in Failsworth, Oldham, at a busy junction in nearby Hollinwood, where Oldham Road meets the M60 motorway.
