From the devastating to the downright desperate, the Conservatives have a rich – if chequered – history of devising political attack advertisements designed to see off Labour.
At their best, they have the power to tap into the nation’s doubts about the party, most obviously preying on suspicions that it will tax and spend the moment it seizes the levers of power. They have also attempted to take aim at the perceived flaws of the Labour leader – whether it was concerns over Jeremy Corbyn’s views on national security or Ed Miliband’s willingness to stand up to the SNP should he become prime minister.
