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The Conversation
The Conversation
Ksenia Kosheleva, Doctoral candidate, Marketing, Hanken School of Economics

Art for art’s sake? How NZ’s cultural organisations can maintain integrity and still make money

Stokkete/Shutterstock

When Auckland mayor Wayne Brown said in 2022 that the Auckland Art Gallery had the foot traffic of a corner dairy and cast the institution as an “uneconomic” entity, he conceded he was at risk of “being seen as something of a philistine”.

But the mayor’s comments also highlighted a very real challenge. How can New Zealand cultural organisations secure their future when the value of art and culture is seen through the economic lens of profit?

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