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FourFourTwo
FourFourTwo
Sport
Mark White

Arsenal to end controversial deal at the end of this season

A detailed view of the poppy emblem on a matchday shirt inside the Arsenal dressing room prior to the Premier League match between Burnley and Arsenal at Turf Moor on November 01, 2025 in Burnley, England.

Arsenal are to end a much-disliked shirt sponsorship at the end of the season.

In their entire history, only a handful of brands have adorned Gunners tops, starting from JVC in the 1980s, before SEGA Dreamcast took over at the turn of the century: O2 followed in the 2000s, before Emirates airline took over with the move to the Emirates Stadium in 2006.

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