Arsenal have announced they will be raising the cost of all tickets for the 2022/23 season despite already being the most expensive stadium to attend in the Premier League.
An official statement from the club said the decision "had not been taken lightly" but will see the price of season tickets and matchday tickets rise considerably by four per cent for the new campaign.
The cheapest available season ticket for the 2021/22 season at Arsenal was priced at a staggering £891.
That figure is £84 more expensive than rivals Tottenham, who have the second-highest prices, while the cheapest season ticket at third-placed Liverpool is significantly less at £685.
Taking into account the price hike, Arsenal's cheapest season ticket will now cost in the region of £927 per year - which is for home Premier League fixtures only - a total of 19 matches, averaging a cost of £48.70 per game.
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The prices are a huge kick in the teeth for loyal Arsenal supporter, particularly when you consider the two cheapest clubs - West Ham and Manchester City - charge £320-325 for a season ticket.
Manchester United's most affordable season ticket costs £532, while Chelsea's are £595.
As reported by Goal, it's Arsenal's first stadium-wide price increase since 2014.
A statement from Arsenal read: "This decision has not been taken lightly.
"Ultimately in the face of continued rising costs, we need to continue to drive growth in all our revenue streams – including matchday – as part of our aim to return our finances to a break-even position in the medium term."
It comes following a summer where Arsenal outspent all other Premier League sides with a transfer spree which cost the club around £150m.
Arsenal have also been one of the more frivolous clubs in terms of wages, having only just got Pierre-Emerick Aubameyang and Mesut Ozil off their books - both of whom were on salaries of more than £300,000 per week.
Moreover, Arsenal have not won the Premier League title since 2004 and have failed to finish in the top four since 2015/16.
Arsenal director Josh Kroenke even spoke on the passion the Gunners fans had for their club earlier this month and admitted it was something he struggled to truly comprehend.
"I think that one of the messages that I said to our supporters and I do listen to our supporters over there. I listen to our fans here [in America] with our teams but the level of passion that is involved in European football, and support that goes into these clubs – I don't wanna say it's deeper than anything we have over here – but it's way deeper than anything we have over here," he told Road Trippin'.
'It's hard to truly relate as an American or a foreigner heading into the UK the passion that really goes on from the people that support these clubs."
Furthermore, it was only in April last year that the Kroenke family were forced to backtrack after involving Arsenal in the plot to form a breakaway European Super League, before pulling out after backlash from Gunners supporters.
Speaking at a fans forum after the failed proposal, Kroenke apologised, before stating: "I still believe we're fit to carry on in our positions as custodians of Arsenal.
"I'm not asking for your trust immediately. We have the same plans for summer as we had a few weeks ago, and I'm so excited about those.
"I might be met with distrust and skepticism but over time I hope to re-establish a relationship with our supporter groups and show them we're capable of leading the club forward."
Arsenal's CEO Vinai Venkatesham also revealed the club are planning to make investments to revamp Emirates Stadium this year.
