Mattel is marking International Women's Day by launching its first-ever Barbie Dream Team in honour of eight women who're pioneering change in their chosen fields.
The plastic toy-maker has described the group, which includes legendary tennis star and 23 Grand Slam title holder Serena Williams, as "global trailblazers who are paving the way for the next generation."
Barbie has a history of celebrating trailblazing women. Alongside Serena's sister Venus it has recently paid tribute to several notable leaders in the STEM field by creating dolls in their likeness. Among those celebrated were Susan Wojcicki, the longtime CEO of YouTube, and British scientist Dr. Maggie Aderin-Pocock.
By honouring their achievements, Mattel says hopes the one-of-a-kind dolls will inspire girls everywhere to "pursue their passions boldly and realize their limitless potential.”
Also honoured is Arsenal and England striker, Chloe Kelly, who shot to fame after firing the extra-time winner against Germany at the 2022 European Championship final.
When the Lionesses defended their title in Switzerland last year, she cemented her star-striker status by successfully taking the penalty that ensured England's victory over Spain.
“Growing up, I dreamed about winning trophies and big moments in football, but I never imagined a different kind of milestone like this," said Kelly.
There's also a unique doll for multiple award-winning German pop icon Helene Fischer, and Poland's intrepid mountaineer Zoja Skubis. She climbed her way into the record books by becoming the youngest women to reach the summit of Mount Everest (8,849 m) and Manaslu (8,163 m).
The 'Dream Team' also includes the American research astronaut and payload specialist Kellie Gerardi, Mexican professional race car driver Regina Sirvent Alvarado and Smriti Mandhana, the first Indian woman cricketer to score a century in all three formats - T20, Test and One Day International.
Since Barbie debuted in 1959, the brand has spotlighted more than 100 women across industries and communities.
“Barbie has always championed the belief that girls can be anything. From astronauts to CEOs, Barbie has broken barriers and redefined what’s possible – igniting imagination and inspiring generations of girls to dream without limits,” said Nathan Baynard, Vice President and Head of Barbie, Mattel.
