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The Guardian - UK
The Guardian - UK
Lifestyle
Morwenna Ferrier in Milan

Armani mixes signature tailoring with nod to TikTok in Milan show

Giorgio Armani unveiled his autumn collection during Milan fashion week.
Giorgio Armani unveiled his autumn collection during Milan fashion week. Photograph: Daniel Dal Zennaro/EPA

For 50 years, Giorgio Armani has only ever wanted “to dress real men, not an invented character who only exists on the runway”.

Speaking before launching his autumn collection in Milan, this may have sounded a strange thing to say before a fashion show, but it does explain why the Italian designer has rarely deviated from the look on which he has made his fortune.

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