It’s telling that the main comparison point Apple made between its new M3-powered MacBook Pros and iMacs, other than Intel systems, was the M1. Obviously, year-over-year CPU and GPU improvements are incremental, and scooping up lagging Intel users is still a goal. But more than that, the headstart the company got converting customers to its custom silicon was so successful that now its main game is getting them to upgrade more regularly.
