Cooking videos on TikTok have sparked a surge in demand for air fryers, according to retailer Argos. ‘Air fryer’ was the number one search term last week, with 1.84 million searches, equating to three searches per second.
Argos was selling 1.6 air fryers per minute last week as many Brits are seeking more energy efficient ways to cook, as well as being inspired by trends on TikTok, where the hashtag ‘#airfryer’ has a total of 4.5 billion views.
Searches for slow cookers were up a stonking 73 per cent compared to the previous week, with searches containing the word ‘efficient’ up by 126 per cent (week on week). Also a popular cooking method on social, the hashtag ‘#slowcooker’ has 347 million views on TikTok with swathes of cooks sharing their home recipes.
