Cooking videos on TikTok have sparked a surge in demand for air fryers, according to retailer Argos. ‘Air fryer’ was the number one search term last week, with 1.84 million searches, equating to three searches per second.
Argos was selling 1.6 air fryers per minute last week as many Brits are seeking more energy efficient ways to cook, as well as being inspired by trends on TikTok, where the hashtag ‘#airfryer’ has a total of 4.5 billion views.
Searches for slow cookers were up a stonking 73 per cent compared to the previous week, with searches containing the word ‘efficient’ up by 126 per cent (week on week). Also a popular cooking method on social, the hashtag ‘#slowcooker’ has 347 million views on TikTok with swathes of cooks sharing their home recipes.
Kettle sales were up by 18 per cent from Friday 2 September, in line with Boris Johnson’s announcement that purchasing a new kettle could save you £10 per year on your energy bill.
Matt Leeser, Business Unit Director, Seasonal, Toys and Electricals, at Argos said: “The health and energy efficiency benefits of air fryers and slow cookers are all over social media right now, so it’s no wonder customers are snapping these appliances up! We’ve seen demand rise hugely, with 1.6 air fryers sold every minute last week. Argos offers a wide range of energy efficient electricals for all budgets and households, and we are always happy to help our customers find the best product for their needs.”
Top sellers include
Ninja Foodi MAX Dual Zone AF400UK 9.5L Air Fryer - Black - £230
Ninja 3.8L Air Fryer and Dehydrator – AF100UK - £130
Tower T17061 4L Air Fryer - Black - £56
Tefal EasyFry Precision EY505827 4.2L Air Fryer & Grill Grey - £135
Tower T17088 9L Dual Basket Vortx Air Fryer - Black - £130