As the World Cup enters its final stages, it’s a safe bet fans are wagering on each and every moment of each and every match. In the U.S., it’s also a safe bet millions would be putting money on the line–even if the biggest sports event in the world wasn’t happening.
Today, one in six Americans–and a third of men under 55–wager on sports, according to a national survey we conducted this fall. Half of them only started betting within the past two years–and most of them are deeply into it, with 71% placing bets on sports at least once a week and 11% at least several times a day.
