Artificial intelligence is set to transform our world, but how those changes will affect the workplace is still unclear. As generative AI (gen AI) – such as ChatGPT and Claude – is implemented across organisations and businesses worldwide, managers are experimenting to see how the technology can increase efficiency, improve innovation and boost profits.
“AI is at a fascinating, fuzzy and experimental stage where managers are trying everything. They are throwing darts to see what hits,” says Hila Lifshitz, professor of management at Warwick Business School (WBS) and director of the Artificial Intelligence Innovation Network. “Instead, I think they should be more strategic about AI adoption and the use cases they choose to pursue.”
