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Buying a little treat to alleviate the agony of modern life used to be a fairly uncontroversial activity. But if you’re using an app-based food delivery service to have said treats couriered straight to your door, then you might have become a “treatler”. Especially if you go on to post online about your dissatisfaction with a gig worker.
A portmanteau of “treat” and “Hitler”, treatlerites want their treats and don’t care who has to suffer. The insult-slash-meme has been percolating online since the summer of 2024, when X user @posting_forever (an account that uses art from the best video game ever, Disco Elysium, as their profile picture) made fun of someone who “loves their fancy treats”. User @NukeJokes replied with the immortal put-down – treatler – and the term snowballed in popularity.
