Are you a loyal daytime TV watcher? Shows like This Morning, Lorraine and Good Morning Britain have quite the history and have been a constant on our screens for decades.
Offering friendly and familiar faces to see us through the morning and keep us in the know, ITV's flagship programmes are loved by millions. But with cuts at the network meaning the iconic morning telly lineup could be at risk, former ITV editor Martin Frizell has spoken out in a bid to highlight their importance.
