Modern America is built upon car culture. The first Model T rolled off the assembly line in Michigan 117 years ago. Since then housing and transportation are the two largest areas where Americans spend their time and their money. Automobiles are in our bones and EVs have promised a new and cleaner future, making roads safer and our environment better (a fact that British brand Jaguar's controversial rebrand hung onto).
But the last decade has been tough on EVs as well as the American pocketbook and psyche. The first mass produced Tesla came off the assembly line in 2012, some 14 years ago. Back then Obama was President and we were recovering from the Great Recession. Since that time we’ve had a global pandemic, multiple international conflicts, polarizing politics, and the tsunami of AI that has fundamentally shifted markets.
