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Creative Bloq
Creative Bloq
Technology
Tom May

Are we in the era of the disposable artist?

A wide-angle photo of two men standing on a stage during the Upscale Conference in Malaga, with a large screen behind them displaying the red text: "Now we can drift, dream and make mistakes at no cost.".

Here's a paradox. The easier it becomes to create images, music and text with AI assistance, the more vicious fights are erupting over who actually created what. And I'm not that surprised. Because, honestly, I'm confused myself. 

Earlier this month I got invited to Upscale Conference in Madrid, an event hosted by Freepik where I met a lot of creatives who are generating AI video and making money from it. Not using it for ideation or brainstorming. Actual, final content. 

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