It's an interesting time for logo design. We've seen lots of brands go back to their old logos, but in recent months we've also seen a brand drop one of the oldest logos that had been in continuous use. But just how far back does the history of logos go? just what was the first logo?
There's a popular myth that the Stella Artois logo is the oldest in the world, or at least the oldest that's still used today. Alas, the beer brand's current logo only carries a visual reference to that original Den Hoorn brewery logo from 1366. But a fascinating new book explores designs that could have been among the first logos created and how they influence the logos of today (see our pick of the best new logos).
