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Evening Standard

Lifestyle

Joe Bromley

Are these the new Vejas? Prince of Wales's favourite new sustainable trainers from Islington brand

Prince William Veja Islington

Prince of Wales walks with co-host Nomzamo Mbatha and Australian conservationist and television presenter Robert Irwin as they arrive for the 2024 Earthshot Prize awards ceremony on November 6, 2024 - (Getty Images)

You’ve heard about “the Kate effect”, but now Prince William’s style credentials are altering fashion brand’s futures, too.

Last week, when the Prince of Wales attended the Earthshot Prize — his environmental awards ceremony — in Cape Town, his footwear decision put one new London sneaker label on the map.

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