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PC Gamer
PC Gamer
Andy Edser

Are the best GPUs really more expensive than they were when I was young, or am I remembering a past that never was?

Nvidia RTX 40-series AIB cards.

PC gaming is, unfortunately, a relatively expensive hobby. But if there's one component these days that draws the most ire in regards to cost, it's the GPU, particularly if you're looking to buy a high-end card. While many of us lust after the RTX 4080 and RTX 4090 graphics cards of our dreams, the serious price tags that come attached to these GPUs seem to have turned them from potential prospects into serious stretch goals.

When a single component goes beyond the $1000 mark and even well into the $2000 realm and above, it becomes less and less easy to justify the performance gains when you take into account the cost of one of these mightily expensive cards. It didn't used to be this way, we think to ourselves. It was cheaper back in the day.

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