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The Independent UK
The Independent UK
Katie Rosseinsky

‘Anti-wrinkle’ LED mask adverts are being pulled: do they even work?

This Beauty Pie LED mask ad has been banned for misleading claims - (In Pictures/Getty)

You’ve surely seen the selfies. Celebrities, influencers and bandwagon-jumping civilians sitting in the dark, with a futuristic LED mask obscuring their features with a red glow emanating from beneath. Yes, they look a bit like background extras from a horror movie, or the protagonist of a sci-fi reboot of Phantom of the Opera. But it’s all in pursuit of the perfect complexion.

Over the past few years, at-home light therapy masks have become the ultimate beauty status symbol. You can simply pop it on, sit back and rest smugly in the knowledge that you’re giving your skin a serious boost, smoothing out wrinkles and blitzing blemishes (or so the marketing spiel tells you).

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