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Cycling Weekly

Sport

Anne-Marije Rook

Are Lidl-Trek's bikes the prettiest at the Tour de France?

Trek Tour de France France

Trek Project One ICON TdF edition collage

When the 2023 Tour de France gets underway on Saturday, July 1, each rider of the Lidl-Trek squad (formerly knowns as Trek-Segafredo) will be rolling through France on a one-of-a-kind Project One Icon bicycle.

Trek today unveiled eight all-new Project One ICON paint schemes, made especially for the bike brand's professional men’s and women’s road teams but available for consumers worldwide.

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