
A wave of online speculation has turned a once-whimsical toy into the centre of a viral debate. In June 2025, social media lit up with claims that Labubu dolls were linked to demonic figures.
The dolls, produced by Hong Kong-based brand Pop Mart, became unexpectedly associated with Pazuzu, a Mesopotamian demon popularised in modern culture. It didn't take long for TikTok, Facebook and even a few church livestreams to weigh in.