K18 hair products have been the star of my social feed ever since the brand graced UK shores in 2021. Five years on and its formulas continue to thrive, with new product launches – namely its triplebright purple shampoo – capturing the attention of anyone with damaged tresses.
While K18’s products are certainly priced aspirationally (everything costs more than £35), the brand has made itself a gap in the premium market with hair-repairing formulas that blow all others out of the water. While Olaplex’s bond repair treatments previously held the coveted top spot, K18 has left many of us wondering if there’s a new head honcho in town.
