Immersive experiences are that rare thing, a combination of art, technology and creativity working in harmony to offer a unique moment. They can be entertaining, challenging and eye-opening. The technology used is akin to a big budget Hollywood production with the goal of getting us closer to the meaning of an artwork.
Recently I visited Frameless in London and was wowed by this state-of-the-art immersive experience. The exhibition contains four rooms displaying 42 famous artworks that have been painstakingly reworked as digital, animated events. Each room feels different and ekes out a new way of experiencing – of observing – some of the art world’s most cherished masterpieces.
