Squishmallows have cemented themselves in the hearts of kids around the world, but could Hug-A-Lumps take their place? I tried Hug-A-Lumps with a couple of Squishmallow stans to find out.
It's official, Squishmallows were the biggest selling toy of 2023 - and for good reason. They are super-satisfying to squish, cuddle, and use as a makeshift pillow, and there are hundreds of different characters to collect, including Stitch from Lilo and Stitch and Tigger from Winnie the Pooh. They even appear in our guide to the best toys for six-year-olds. And my Goddaughters, Ella, nine and Mara, six, are obsessed - they each have a Squishmallow collection underway, including a range of sizes and styles. Last Christmas, they were very keen to tell me that they'd written to Santa asking for a Fuzz-A-Mallow (a fuzzy version of a Squishmallow) to add to their hoard. But could Hug-A-Lumps usurp the Squishmallow crown?
