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The Independent UK
The Independent UK
National
Isabella O'Malley

This is how to choose the right shampoo without wasting lots of money

Spending lots on your hair isn’t always worth it - (Getty/iStock)

The allure of lavishly packaged shampoos, promising miraculous transformations for a hefty price tag, often leaves consumers questioning whether their expensive formulations truly outperform their more affordable high-street counterparts. Experts suggest that budget-friendly shampoos and conditioners, readily available in supermarkets and pharmacies, can be just as effective as premium brands, advising a focus on ingredients, individual scalp and hair needs, and overall hair care routines.

While some premium brands do contain active ingredients that naturally incur higher costs, other factors influencing price include the size of the manufacturing company and investments in organic ingredients, sustainable agriculture, and recycled materials.

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