
There is a pervasive assumption among shoppers that cooking at home is inherently healthy, and therefore, any deal found at the grocery store supports a better lifestyle. However, a closer examination of weekly flyers reveals a troubling truth about the economics of nutrition. Retailers and manufacturers discount processed, shelf-stable foods far more frequently and aggressively than they do fresh, nutrient-dense whole foods. If you let the yellow sale tags dictate your diet, you might save money in the short term, but you will likely fill your cart with sugar, sodium, and empty calories.