From high-end aesthetics clinics to the middle aisle of Lidl, collagen is having a moment. Whether it’s in the form of fruity shots or powdered supplements, this structural protein is being touted as the secret to youthful skin and glossy hair.
Celebrities are also singing the praises of a collagen-boosting procedure called NeoGen, with the actor Leslie Ash claiming earlier this week that it had “taken 10 years off her”.
