
A place at Central Saint Martins, followed by a slot on London Fashion Week’s official schedule and an Instagram pic of Kylie Jenner in your outfit – cha-ching! You’ve scored the upcoming fashion designer hat-trick. But for today’s talents, there is a fast-accelerating fourth flank. Hint: it comes with four-wheel drive.
Yes, a car collaboration has become the somewhat unlikely, but no doubt lucrative, deal du jour for budding design talent.