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Euronews
Euronews
Marta Pacheco

Are carbon rating agencies the key to avoiding greenwashing?

With the European Union bringing back the use of carbon credits as a mechanism to help European industries and businesses offset their greenhouse gas emissions, Euronews talked to Sebastien Cross, co-founder and chief innovation officer at the London-based carbon rating agency BeZero Carbon.

Founded in 2020, the agency's primary role is to assess carbon credits and analyse the likelihood that they offset a tonne of carbon, a method analogous to the way financial rating agencies assess the probability of default on bonds and financial instruments.

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